Database Development of Natural Travel Attractions in Ubon Ratchathani Province Using Data Mining Techniques from Tourist’s Requirement and Behavior

Abstract

This research aims to: 1) study the requirement and behavior of tourists in selecting natural tourist attractions; 2) database development for introducing natural attractions in Ubon Ratchathani. The sample used in this study was 1,840 travelers from 23 tourist destinations. The tourism activities were classified into 5 activities. Using Decision Tree Learning in data mining techniques and presented online website. The study result found that the Travel Guide Application is important to make a decision to travel. The evaluation results found that the overall of the performance at a good level.