Innovative Paradigm of Digital Content Game with Cultural Feminism Wave for Promoting Creative Economy

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Penprapa Kueachart Surasak Jirawatmongkol

Abstract

          The research aims to 1) study digital content game with cultural feminism wave for promoting creative economy 2) design innovative paradigm of digital content game with cultural feminism wave for promoting creative economy. The research conducted by mixed method that combined with qualitative research and quantitative research. Qualitative research using In-depth interview of a total of 17 key informants from 3 groups were representatives consisting of the public sector or relevance organizations content game with cultural feminism wave for promoting creative economy, entrepreneur groups within producer sector, servicers and distributors, including expert groups in relevance field studies. According to In-depth interview results take to determine questionnaire framework items based on rating scales. The sample for collection data drawn through random sampling including 400 gamers from Bangkok Metropolitan areas. Then statistical analysis was employed using percentage, mean, standard deviation. The main results were found that innovative paradigm of digital content game with cultural feminism wave for promoting creative economy called “MASCARA MODEL” as follows: 1) M is mobile consisted of mobile game, smart phone and tablet. A is approachable revealed that content, rule and graphic including design. S is sensational revealed that graphic and design and scene. C is casual revealed that platform and rule. A is accessible revealed that game channel and approachable. R is remarkable revealed that female main character, costume, sensational and platform. A is amuse consisted of MASCARA integrated for genres to created loyalty target gamers.

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References

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