Motivations Development Guideline of Health Tourism in Hot Spring Khao Chai Son, Khao Chai Son District, Phatthalung Province
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Abstract
The purposes of this research were 1) to study the push and pull factors as travel motivation in relation to health tourism at Khao Chai Son Hot Spring in Khao Chaison District, Phatthalung province, 2) to examine tourist behaviors who were visiting Khao Chai Son Hot Spring in Phatthalung province, and 3) to investigate the comparison of the push and pull factors as travel motivation in relation to health tourism at Khao Chai Son Hot Spring in Khao Chaison District, Phatthalung province. The samples of this research were 381 tourists who were visiting Khao Chai Son Hot Spring in Khao Chaison District, Phatthalung province. Surveys or questionnaires are instruments used for collecting data by analyzing the percentage, frequency values, mean, and standard deviation, including the T–test.
The results were as follows :
1. The respondents gave comments about the push and pull factors as travel motivation at Khao Chai Son Hot Spring was generally at a high level. That is to say, peace and beautiful nature were the primary reason why the tourists were attracted to visit the Hot Spring for relaxation. The secondary reason was good reputations attracting tourists to participate in health tourism to get away from the humdrum of everyday life and the last reason was the variety of tourism activities provided for health promotion and rehabilitation.
2. Most respondents used to visit Khao Chai Son Hot Spring by their private cars with their family. The expenses were less than 500 baht for each trip and they were likely to visit the hot spring again. Considering the comparison between gender and the push and pull factors as travel motivation in relation to health tourism at Khao Chai Son Hot Spring, 2. Most respondents used to visit Khao Chai Son Hot Spring by their private cars with their family. The expenses were less than 500 baht for each trip and they were likely to visit the hot spring again. Considering the comparison between gender and the push and pull factors as travel motivation in relation to health tourism at Khao Chai Son Hot Spring, it is statistically significant at an alpha level of 0.05.
3. Considering the development guideline of travel motivation at Khao Chai Son Hot Spring in Khao Chaison District, Phatthalung province, there is still a need to promote and advertise more about the tourist place with various forms of media such as websites: https://thai.tourismthailand.org/ (The Tourism Authority of Thailand) or www.phatthalung.go.th, leaflet, brochure, or Hot Spring guide book for health tourism and also convenience in terms of access to the tourist site.
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