The Development Guidelines of Creative Cultural Community-Based Tourism of Ban Ka-nan Community, Thalang District, Phuket Province

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Ratchada Jirathamakul

Abstract

          The research on “The Development Guidelines of Creative Cultural Community-Based Tourism of Ban Ka-nan Community, Thalang District, Phuket Province”, was aimed to study personal characteristic affecting the tourists’ frequency behavior, factors affecting tourists’ overall satisfaction and loyalty, guidelines for developing creative Cultural Community-Based Tourism. Mixed Research was used. It employed quantitative research by using the questionnaires to collect data with the prospect samples of 400 tourists. Convenience Sampling Data was used. The obtained data were analyzed statistically by using frequency, percentage, mean, standard deviation, t-test, F-test, matched pair comparison by LSD method, Multiple Regression Analysis, and Pearson Product Moment Correlation Coefficient. Data were collected by questionnaires of which provided 0.9520 confidence level. The qualitative research was applied by using an in-depth interview with 8 interviewers which include (1) Community leaders (2) Local community (3) Tourist (4) Travel Agency Company. The finding revealed that different tourists’ sex, age, education, occupation, income affecting difference frequency behavior of tourists, physical evidence, frequency behavior and loyalty affecting overall satisfaction of tourists in Ban Ka-nan Community, Thalang District, Phuket Province. They are a significant .01 correlating between overall satisfaction and loyalty.

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Research Article

References

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Interview

[9] Jariyalerpong, Tanyarat. Position: Community Leader, Public Relations and Finance of Ban Ka-nan Community, by interview on Febuary 17, 2014.