The Development Guidance and Tourism Promotion Effect to Bangnamphung Floating Market, Samut Prakan Province’s Uniqueness

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Matura Suansri

Abstract

          The research aims to 1) examine the tourists’ perception towards the uniqueness of the Bangnamphung Floating Market Community, 2) study tourists’ satisfaction towards the community, and 3) propose some guidelines for the development of uniqueness tourism at the community. The results showed that tourists recognised the uniqueness of the community; regarding the aspect of lifestyle, the tourists were aware that, mainly the local people are agriculturists; for the cultural aspect, they recognized the friendliness of the locals; and for tourism management, bicycle routes are safe and environmental-friendly. Concerning the tourists’ satisfaction, for the management, the tourists were satisfied that the tourism there aims for the uniqueness and local culture preservation. For the infrastructure, the tourists were satisfied that it is easy to access to the Bangnamphung area. For the service, the service provided is good and the shop assistants are helpful and polite. Lastly, staffs were willing to help and took good care of tourists. With respect to the guidelines for the development and promotion of uniqueness tourism of the Bangnamphung community, the tourism should be in the form of community-based tourism management, in which locals need to take parts in the development planning, tourist activities, landscape and infrastructure control, information provision, especially eco-tourism and instilling of people awareness on natural resources and environment preservation, as well as the establishment of local wisdom center.

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