Learning Innovation in Topic of E-Commerce for the Entrepreneurs of the Federation of Thai Industries, Khon Kaen Chapter

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Phantawut Chantaramongkol Wanwisa Wannapipat Phollawat Chantaramongkol

Abstract

This study was purposed to 1) design and develop the Learning Innovation in Topic of E-Commerce for the Entrepreneur of the Federation of Thai Industries, Khon Kaen Chapter 2) study learning achievement based on innovation using and 3) study opinions of the entrepreneurs of the Federation of Thai Industries, Khon Kaen Chapter. The This study was purposed to 1) design and develop the Learning Innovation in Topic of E-Commerce for the Entrepreneur of the Federation of Thai Industries, Khon Kaen Chapter 2) study learning achievement based on innovation using and 3) study opinions of the entrepreneurs of the Federation of Thai Industries, Khon Kaen Chapter. The Developmental Research was employed in 3 phases as 1) Model Development 2) Model Validation and 3) Model Use. The sample group were 35 entrepreneurs of the Federation of Thai Industries, Khon Kaen Chapter. The research instruments were recording form, opinion recording form, innovation evaluation form, the innovation, learning achievement test, and interviewing form. The data was collected by literature review and synthesized into conceptual and designing frameworks. The internal and external validations were also examined. The data of learning achievement was also examined which entrepreneurs’ opinion was collected from the interview and analyzed by descriptive analysis and interpreted in forms of percentage and mean. 
The results of the study were found that:
1. The innovation design consisted of 1) Knowledge Bank base 2) E-Commerce Webs base 3) Coffeehouse Forum base 4) Coach base and 5) Task & Test base which its efficiency assessment was found that the innovation content, design, and evaluation were appropriate and enhanced self-learning.
2. Learning achievement score was higher than 70% of standard.
3. Entrepreneurs’ opinion towards the innovation was revealed that they felt satisfaction and suggested to develop in various kinds of content.

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บทความวิจัย (Research Article)