Purchasing Product and Service Behavior of Teenager in Bangkok Metropolis

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วรงรอง ศรีศิริรุ่ง กนิษฐา สุขสมัย ชษาพิมพ์ สัมมา

Abstract

The research of purchasing behavior of products and services of teenagers in Bangkok Metropolis aims to study the demographic characteristics related to types of products and services, the factor elements of purchasing products and services of teenagers in Bangkok Metropolis, and the purchasing behavior of products and services of teenagers. This study was a quantitative research by using questionnaires with a reliability of 0.889 from 400 youths in Bangkok Metropolis. The statistics used for data analysis were frequency, percentage, mean, standard deviation and factor analysis with analyzed principal component analysis and orthogonal rotation by varimax method. The results showed that the demographic characteristics related to types of products and services; most of the samples were female, average monthly income of 10,000 -15,000 baht, and living more than three members in a household. The factor elements of purchasing products and services in Bangkok Metropolis were one tourism and entertainment products, two beauty and apparel products, three sports and nutrition products, four stationery, and five food and
household items. Moreover, for the purchasing behavior of products and services of teenagers, most people went shopping alone, self- influence buying, cash payment, getting information from internet and applications, and shopping online. Keywords : Consumer, Purchasing Behavior, Teenager

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บทความวิจัยทางด้านมนุษยศาสตร์และสังคมศาสตร์