The Reproduction of Luang Prabang Sculpture in the World Cultural Heritage
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Abstract
This article needs to reflect the process about commodification of changing the cultural identity as a product and the reproduction of Luang Prabang sculpture as a World Heritage Site. This article is the one part of the research on the Luang Prabang art’s identity and reproduction of world cultural heritage and this is a qualitative research. The researcher introduced the concept of cultural reproduction with Marxist concept of popular culture, the concept of power relations in the view of Antonio Gramsci is a framework for analyzing phenomena occurring with the sculptures of Luang Prabang. That makes sense about the process of altering the identity of the sculpture in Luang Prabang includes the process of being marketed to the tourism industry, the market system and capitalism that comes with being a World Heritage City. The production process is in line with the market conditions of the tourism industry and utilizing the cultural capital according to the concept of political economy, which affects the domination of thought and cultural production of Luang Prabang.
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References
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