Community Participation of Dengue Hemorrhagic Fever Prevention by Applying Social Marketing Theory in Municipality District, Wichianburi Phetchabun Province

  • Teerapong Rakseenil นักศึกษา หลักสูตรสาธารณสุขศาสตรมหาบัณฑิต สาขาวิชาการพัฒนาสุขภาพชุมชน คณะสาธารณสุขศาสตร์ มหาวิทยาลัยราชภัฏนครราชสีมา
  • Tanida Phatisena รองศาสตราจารย์ คณะสาธารณสุขศาสตร์ มหาวิทยาลัยราชภัฏนครราชสีมา
Keywords: Community participation, Social marketing


This research study was conducted with the objective of developing the participation of the community in the prevention and control of dengue hemorrhagic fever by the theory of social marketing in Wichianburi Buri Municipality, Phetchaboon Apply the social marketing of Philip Kotle (1984), using the 4P's Products Pricing Place and Promotion in order to build the audience participation and behavior modification to prevent and control dengue hemorrhagic fever. It was conducted during July-September 2558, The sample was applied health of 35 people, community leaders, one person community committee, two headmen first person staff for Disease Control  Hospital church. 1, including 40 data collection is divided into three. phases, phase 1: study in the urban context, phase 2: developed  process with the participation of the community in the application of the theory of social marketing, phase 3: results of the development process. In duding content analysis compares the results before and after the test developed by the t. The results showed that the development of community participation in prevention and control of dengue fever, the sample had an average score in terms of awareness and participation in the implementation of activities to prevent and control the disease in the community. It was higher than before the development of statistical significance (p <.05) and the index of the prevalence of mosquito larvae in homes fell 50 percent after conducted the research. Therefore, the development of community participation. On the prevention and control of dengue fever. It can reduce the incidence of the disease can be sustainable.


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