Factors Influencing the Use of Lagas Software in Gold Trading

  • Somsit Duangekanong Assumption University
  • Duangta Duangekanong Assumption University
Keywords: Technology Acceptance Model (TAM), gold industry, business management software


The aim of the study is to investigate factors in the use of Lagas software in the Thai gold industry. Lagas is a software package designed for the Thai gold industry, offering trading assistance facilities such as inventory control and asset tracking, improving tracking and tracing of custom purchases and jewelry gold custom designs, and offering pricing and income estimation. The theoretical basis of the Technology Acceptance Model (TAM) was used to explain adoption of the software package, with external variables including computer self-efficacy and IS budget. A user survey was conducted of gold traders in Thailand using Lagas (n= 350). Structural equation modeling (SEM) was used to assess the TAM model in relation to the software adoption.  Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) were influenced by self-efficacy, and influenced Attitude. Attitude and Information Systems (IS) Budget influenced Behavioral Intention (BI). This was consistent with the expectations of the theoretical framework and extended variables.


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