Model of EQ and MQ Integrated with Environmental Education Affecting Environmental Behavior

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Direk Borvornsakulcharoen
Nongnapas Thiengkamol

Abstract

The objective was to propose the structural model Emotional Quotient (EQ), Moral Quotient (MQ) and Environmental Education (EE) affecting environmental behavior for global warming alleviation through inspiration of public consciousness. The populations were 37,101 undergraduate student of Mahasarakham University in second semester of academic year of 2013. The Multi-stage simple random sampling technique was employed to collect the sample for 400 undergraduate students. The research instrument was the questionnaire and it was used for data collecting. LISREL was used for model verification. Results illustrated that the structural model confirmatory factors of Emotional Quotient (EQ), Moral Quotient (MQ) and Environmental Education (EE) were able to explain the variation of endogenous factors of Inspiration of Public Consciousness for Environmental Conservation (IPC) to cause Environmental Behaviors for Global Warming Alleviation (BEH) with 96.00 percent. IPC was the most effect to BEH with 0.69. Consequently, confirmatory factors of Environmental Education (EE), Emotional Quotient (EQ), and Moral Quotient (MQ), were able to explain the variation of confirmatory factors of Inspiration of Public Consciousness for Environmental Conservation (IPC) with 88.00 percent. EE was the effect to IPC with 0.49.

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