Gamification’s effect in Social Media on CSR activities

Main Article Content

Rathawit Na Lamphun Phannachet Na Lamphun Pakpoom Patompak Jukrapun Chitpong

Abstract

Social Media Marketing is to create brand awareness to the target audience. Many Corporate Social Responsibility (CSR) is using social media with the aimed to distribute information widely and reach more participant. However there is some concerned with budget, participation and other factor that involve which might lead to not enough participant to keep the project on. In order to respond, a gamification method is use to develop the content and process to increase participation. The result shows that the content that developed and using gamification in the process has increase the participant more than triple of regular content. This fact shows that gamification can be applied into social media content and process which increase participation of CSR project.

Keywords

Article Details

How to Cite
Na Lamphun, R., Na Lamphun, P., Patompak, P., & Chitpong, J. (2019). Gamification’s effect in Social Media on CSR activities. INTERNATIONAL SCIENTIFIC JOURNAL OF ENGINEERING AND TECHNOLOGY (ISJET), 3(1), 25-30. Retrieved from https://www.tci-thaijo.org/index.php/isjet/article/view/198971
Section
Research Article

References

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