The Impact of Information Technology Resource on Modern Information Technology Capability and Firm Performance of Real Estate Businesses

Main Article Content

Palan - Jantarajaturapath

Abstract

This research aimed to examine the impact and relationship between information technology resource and firm performance via modern information technology capability as a mediator in Thai real estate businesses. The questionnaires were used as the tool for collecting data from 114 IT directors of real estate businesses in Thailand. The statistical techniques used for the analysis of the collected data were simple regression analysis, and multiple regression analysis. The results indicated that Information technology resource in aspects of IT infrastructure resource, IT human resource, and IT relationship resource had relationship and positive effects on the firm performance via modern IT capability in aspects innovation creation, marketing planning, and supplier relationship as a mediator. The results of the research can be used as a guideline in managing of the real estate business by, focusing on investing in information technology resources and promoting modern information technology capability, in order to competitive advantage, better performance, and sustainability.

Keywords

Article Details

How to Cite
Jantarajaturapath, P. (2019). The Impact of Information Technology Resource on Modern Information Technology Capability and Firm Performance of Real Estate Businesses. Journal of Information Technology Management and Innovation, 6(1), 48-59. Retrieved from https://www.tci-thaijo.org/index.php/itm-journal/article/view/149863
Section
บทความวิจัย

References

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