รูปแบบการพัฒนาภาวะผู้นำวิสาหกิจชุมชนด้านอาหารในจังหวัดประจวบคีรีขันธ์บนฐานแนวคิดเศรษฐกิจพอเพียง Model for Developing Food Community Enterprise Leadership in Prachuap Khiri Khan Province Based on Sufficiency Economy Concept

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วิภวานี เผือกบัวขาว Wipavanee Phueakbuakhao

Abstract

The objectives of this research were to: 1) study food community enterprise leadership in Prachuap Khiri Khan Province, 2) investigate the implementation of philosophy of sufficiency economy of food community enterprise leaders in Prachuap Khiri Khan Province, and 3) develop the model for developing food community enterprise leadership in Prachuap Khiri Khan Province. The qualitative and quantitative research approaches were applied in this study. For qualitative approach, the in-depth interview was used for collecting data from 20 key informants, selected by using purposive sampling method, consisting of administrators in public organizations, samples from private sectors, and samples from civil sectors. The data were analyzed by using content analysis. For quantitative approach, the questionnaire was used for collecting data from 400 people inPrachuap Khiri Khan Province. The preliminary data were analyzed by using mean and standard deviation The research results were as follows:


  1. The food community enterprise leadership in Prachuap Khiri Khan Province was overall at a high level. When each aspect was considered, it was found that the leadership by position was the aspect with the highest mean, andthe other aspects with lower means were, ranked in descending order of their means, leadership by production,leadership by people development, leadership by permission, and pinnacleleadership.

  2. Theimplementation of philosophy of sufficiency economy of food community enterprise leaders in Prachuap Khiri Khan Province was overall at a high level.When each aspect was considered, it was found that virtues was the aspect with the highest mean, and the other aspects with lower means were, ranked in descending order of their means, prudence, moderation, reasonableness, and knowledge.

  3. The developed model of food community enterprise leader in Prachuap Khiri Khan Province was “SKAP Model”, initials of Social, Knowledge, Attitude, and Participation.

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บทความวิจัย (Research Articles)