‘Floods are wars and people are victims’ : a concept reflected in Thai newspaper headlines.

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รัชนีย์ญา กลิ่นน้ำหอม

Abstract

This research was a study of a concept of the 2012 flood and water reflected in Thai newspaper headlines according to Cognitive Linguistics and critical metaphor analysis theory.  The results showed that the metaphors in the headlines of flooding news in Thai newspapers reflected four conceptual concepts of the flood: [FLOODS ARE WARS]; [FLOODS ARE HUMAN ACTIONS]; [FLOODS ARE AN EXPRESSION OF POWER]; and [FLOODS ARE TOXIC]. These conceptual metaphors reflected the idea that water was the culprit while people were victims. The presentation of the 2012 flood in the newspapers emphasized the idea that the flood was like a war which was so terrible, and human beings were overpowered by nature. The selection and the presentation of the idea resulted in public fear and hatred. In other words, newspapers used the public perception of wars and the power of nature to embellish the news in order to increase their market share.    This research was a study of a concept of the 2012 flood and water reflected in Thai newspaper headlines according to Cognitive Linguistics and critical metaphor analysis theory.  The results showed that the metaphors in the headlines of flooding news in Thai newspapers reflected four conceptual concepts of the flood: [FLOODS ARE WARS]; [FLOODS ARE HUMAN ACTIONS]; [FLOODS ARE AN EXPRESSION OF POWER]; and [FLOODS ARE TOXIC]. These conceptual metaphors reflected the idea that water was the culprit while people were victims. The presentation of the 2012 flood in the newspapers emphasized the idea that the flood was like a war which was so terrible, and human beings were overpowered by nature. The selection and the presentation of the idea resulted in public fear and hatred. In other words, newspapers used the public perception of wars and the power of nature to embellish the news in order to increase their market share.   

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How to Cite
กลิ่นน้ำหอมร. (2017). ‘Floods are wars and people are victims’ : a concept reflected in Thai newspaper headlines. Institute of Culture and Arts Journal, 19(1 (37), 114-125. Retrieved from https://www.tci-thaijo.org/index.php/jica/article/view/105640
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บทความวิจัย