Participatory Factors for Managing Community-Based Tourism

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Kanokkarn Kaewnuch

Abstract

Tourism industry is growing rapidly throughout the world. Many new tourism activities have derived from the continuous change of trends and demand of tourists. Being able to serve the right demands and keep up with the changing trends, with the appropriate process is a must. Thus, host community plays an important role in creating a successful tourism in the destination. More importantly, the participation of people is considered vital for the successful tourism. Community participation is a commonly known approach and a powerful method to manage community resources, enhance effective decision making within the community, and ensure the quality of tourism development in any destination. This study focused on identifying participatory factors for managing community-based tourism (CBT). The objectives of this study were to analyze correlating factors that influence successful community management. A set of 400 questionnaires were used to collect data from the local residents in the community. Inferential statistics involving Pearson’s Correlation Coefficient and Multiple Regression Analysis was used to analyze the collected data. The results revealed variables on local participation held significance (P-Value ≤ 0.05) the participatory factors were in line with the core competencies for managing CBT in the selected area. The results showed that (P < 0.05) determining an important set of participatory factors decision making, implementation, share benefit and evaluation, exhibited associations with four variables of local competencies that influence successful of management of CBT.

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