The Guidelines for Carry Capacity and Revenue Enhancement at Tourist Destinations

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รักษ์พงศ์ วงศาโรจน์

Abstract

Changes in seasonality, natural environment and institutional policy are the factors affecting demand for tourist destinations leading to crisis in carrying capacity management and also revenue supervision for tourism planners. To retain an efficient revenue management for
destinations, this article intends to present the guidelines for carry capacity and revenue enhancement at tourist destinations. By drawing the conclusion from literature review, 6 dimensions under revenue and carry capacity management conceptual framework are found: to increase carrying capacity at destinations, to extend tourist length of stays, to stimulate tourists’ willing to pay, to enhance selling chances and to improve carrying capacity ability in the peak period. With the given managerial solutions, the planners are able to provide efficient
carrying capacity management during the high season, utilize the potentiality of destinations in managing the capacity and to maximize the revenue at destinations.

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