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This research was the survey research that used the mix-methods between qualitative research and quantitative research. This aims to study the factors are supply chain management practices (SCMP), partnership collaboration (PAC), operational agility (OPA), value to customer (VTC), and sustainable and balanced competitive advantage (SBCA), to analysis the causal influence of factors impacted SBCA, and to develop the sustainable and balanced competitive advantage model (SBCAM) of home center and living in retail business. The population were home center and living sector in retail business in Thailand 466 branches. The sample size were 215 branches (597 people), and the sampling method use stratified sampling. The data collection used interview form and questionnaire. The data analysis used descriptive statistic, structural equation model (SEM) and path analysis. The results found that SBCAM fit to the empirical data with significant at 0.05. The important of retail business is competitive advantage in brand loyalty that impact to profitability. The most influence factor towards SBCA is the value of responsiveness of VTC that have the loading factor is 0.64. Therefore, the value of efficient consumer response will be built the sustainable and balanced competitive advantage to retail business.
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