Social Media As a Tool for Family Communication in the Digital Age

Authors

  • กรกช แสนจิตร Kasembundit University
  • วรัชญ์ ครุจิต

Keywords:

สื่อสังคมออนไลน์, ครอบครัวยุคดิจิทัล, การทำหน้าที่ในการสื่อสาร, การเชื่อมโยงสายสัมพันธ์, การสร้างความเข้าใจร่วมกัน

Abstract

This research aimed to study the role of social media as a family communication tool in the digital age to create mutual understanding and better interrelations. A mixed methodology was employed. For the quantitative approach, questionnaires were distributed to 400 respondents by means of quotas sampling. In qualitative approach, in-depth interviews were employed for 23 informants. The results were as follows: Online social media played a major role in family communications in this digital age. It could enhance the effectiveness of communication in family in four aspects, i.e., to teach beliefs, values and meanings; to demonstrate thoughts, feelings and aspirations among family members; to demonstrate relationships, love and emotional bonds; and to solve interrelation problems and conflicts. Online social media communication built stronger relations in three ways: better relations among family members, better relations among relatives and better relations among different generations in the family.

References

This research aimed to study the role of social media as a family communication tool in the digital age to create mutual understanding and better interrelations. A mixed methodology was employed. For the quantitative approach, questionnaires were distributed to 400 respondents by means of quotas sampling. In qualitative approach, in-depth interviews were employed for 23 informants. The results were as follows: Online social media played a major role in family communications in this digital age. It could enhance the effectiveness of communication in family in four aspects, i.e., to teach beliefs, values and meanings; to demonstrate thoughts, feelings and aspirations among family members; to demonstrate relationships, love and emotional bonds; and to solve interrelation problems and conflicts. Online social media communication built stronger relations in three ways: better relations among family members, better relations among relatives and better relations among different generations in the family.

Published

2019-12-12

How to Cite

แสนจิตร ก., & ครุจิต ว. (2019). Social Media As a Tool for Family Communication in the Digital Age. KASEM BUNDIT JOURNAL, 20(2), 132–144. Retrieved from https://so04.tci-thaijo.org/index.php/jkbu/article/view/110442

Issue

Section

Research articles