Development of Public Relations Video Production Guidelines to Further Study At Rajamangala University of Technology Suvarnabhumi for Secondary 6 Students

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Subin Eakjit Naruemon Thepnuan

Abstract

This research aimed 1) to develop guidelines for public relations video production for secondary 6 students to further study at Rajamangala University of Technology Suvarnabhumi (RMUTSB) based on the 80/80 efficiency criterion; 2) to investigate the attitudes of secondary 6 students towards public relations video production guidelines to further study at RMUTSB.; and 3) to study the secondary 6 students’ acceptance towards public relations video production guidelines to further study at RMUTSB. The study used purposive sampling consisting of 45 secondary 6 students from 6/4 classroom of mathematics-languages program at Bang Pa-in Rajanukhro School 1. The employed research instruments comprised 1) public relations video production guidelines for further studying at RMUTSB; 2) attitude questionnaire; and 3) acceptance questionnaire. Statistics employed for data analysis were mean and standard deviation.


            The results revealed that 1) public relations video production guidelines for secondary 6 students to further study at RMUTSB in the areas of media and content were at a very good level with an average of 4.30 and 4.36 respectively, thus meeting the set efficiency criterion of 82.22/84.42; 2) the students had attitudes towards RMUTSB at a very good level with an average of 4.42; and 3) the students had acceptance towards RMUTSB at the highest level with an average of 4.55.    


 

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Research Articles