Outsourcing Strategy of Hotel Industry in Thailand
Outsourcing is a strategy used by hotels to reduce cost, expenditure and increase efficiency in the organizational operations. This study intended to investigate outsourcing by Thai hotels. Data collection was carried out by 796 questionnaires sent to managers of Thai Hotels Association. Only 160 of them (20%) were completed and returned will was acceptable. Results from the analysis showed that outsourcing is important in managing hotels. By using Factor Analysis it was found that there were six factors ranked according to their loadings. They are: (1) Management of outsourcing, (2)Selection of providers, (3) and obstacles in outsourcing, (4) Realization of benefits from outsourcing, (5)Expectation of benefits,and (6) Improvement of business performance. It was concluded that hotels must pay important attention to the strategy and operations in outsourcing. The factors which influence hotel outsourcing will be useful for practical purposes and to the future study and research.
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วารสารวิทยาการจัดการ (Journal of Management Sciences) ISSN: 0125-8362