การตลาดสำหรับธุรกิจโปรแกรมท่องเที่ยวต่างประเทศแบบสำเร็จรูป

สุชนนี เมธิโยธิน

Abstract


Marketing for International Tour Package Program Business

Objectives of this research are 1) to study the difference of tourist factors on gender and status effect different lifestyle on activity and interest, 2) the difference of tourist behaviors on number of days for touring effects the different lifestyle on activity, 3) to study the difference of tourist status as personal factor effects the different openness for an integration marketing communication on sale promotion, 4) to study lifestyle on activity, interest, and opinions effect openness for an integration marketing communication on international tour package program, and 5) to study regarding openness for an integration marketing communication on international tour package program.

Results of hypothesis have found that; 1) The difference of tourist factors on gender and status effect different lifestyle on activity and interest, 2) the difference of tourist behaviors on number of days for touring effects the different lifestyle on activity, 3) the difference of tourist status as personal factor effects the different openness for an integration marketing communication on sale promotion, 4) lifestyle on activity, interest, and opinions effect openness for an integration marketing communication on international tour package program, 5) regarding openness for an integration marketing communication on international tour package program, only advertisement influences decision reason to purchase international tour package program.


Keywords


โปรแกรมการท่องเที่ยวต่างประเทศแบบสำเร็จรูป; International Tour Package Program

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วารสารวิทยาการจัดการ (Journal of Management Sciences) ISSN: 0125-8362

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