The Study of Consumer Behavior by Using Neuromarketing
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Published:
Jun 4, 2018
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Abstract
This article is a study of neuromarketing related to consumer behavior. Neuromarketing is the merge of marketing and science allowing marketers to correctly understand customer’s mind and their thoughts regarding brands and products. This research enables marketers and advertisers evaluate the trend of customer's mind and thoughts. In this article, research papers and academic articles related to neuromarketing will be witnessed. The recommendations and suggestions will be supported and provided. There will be different issues discussed for the benefit of neuromarketing researchers in the future.
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How to Cite
หลอมประโคน จ. (2018). The Study of Consumer Behavior by Using Neuromarketing. Journal of Management Science Chiangrai Rajabhat University, 8(1), 126–139. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/126981
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Research Articles
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References
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