The Image of Krung Thai Bank Public Company Limited and Siam Commercial Bank Public Company Limited in Chiangrai Municipality, Chiangrai Province

Abstract

 The purposes of this study were to investigate the image of Krung ThaiBank Public Company Limited and Siam Commercial Bank Public Company Limited in Chiangrai Municipality, Chiangrai Province and to compare the images between Krung Thai Bank Public Company Limited and Siam Commercial Bank Public Company Limited in Chiangrai Municipality, Chiangrai Province categorized by age, education level, career, and average monthly income of the respondents. Data collection was done through a questionnaire from 400 people living in Chiangrai Municipality, Chiangrai Province and it was analyzed by SPSS for windows program, frequency, percentage, mean, and deviation and ANOVA. The study showed that the number of respondents were males and females equally. Most of them were 20-30 years old with bachelor degree level. They were business owners and had average monthly income between 5,001-10, 000 baht. Most of them used savings service with Krung Thai Bank Public Company Limited.