Factors Affecting the Frequency of Promptpay Service of Bangkok Bank Public Company Limited Customers in Amphoe Mueang Changwat Chon Buri

Main Article Content

Cholchai - Bodhisundara
Pat Pattanarangsun

Abstract

This research aimed to study factors affecting the frequency of Promptpay service usage of Bangkok Bank Public Company Limited customers in Amphoe Mueang Changwat Chon Buri which comprised personal factors, customer behavior of banking services, marketing mix factors towards Promptpay service usage, Promptpay service perception and Promptpay service acceptance. The primary data using questionnaires were collected from 400 customers of Bangkok Bank Public Company Limited in Amphoe Mueang Changwat Chon Buri during February to March 2018 and analyzed by logit model. The result revealed that factors affecting the frequency of Promptpay service usage at the statistical significance level of 0.10 were age, education, channel of financial transactions via internet banking, duration after Promptpay service registration, reason to use Promptpay service in term of transaction fee savings, online shopping habit and money transfer behavior. In addition, marketing mix factor in term of place or channel on the issue of Promptpay service rules and regulations, as well as the acceptance of security and reliability of Promptpay service system, could significantly explain the frequency of Promptpay service usage as well. According to this research, policy makers were able to apply the results of the study to determine strategies to encourage bank customers to use the Promtpay service.

Article Details

How to Cite
Bodhisundara, C. .-., & Pattanarangsun, P. (2019). Factors Affecting the Frequency of Promptpay Service of Bangkok Bank Public Company Limited Customers in Amphoe Mueang Changwat Chon Buri. Journal of Management Science Chiangrai Rajabhat University, 14(1), 119–138. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/124176
Section
Research Articles
Author Biographies

Cholchai - Bodhisundara

Master of Economics (Business Economics), Faculty of Economics, Kasetsart University Sriracha Campus. (2018).

Pat Pattanarangsun

Ph.D. (Economics), National Institute of Development Administration. (2011), Currently a Lecturer in
Economics, Faculty of Economics, Kasetsart University Sriracha Campus. (2018).

References

Bank of Thailand. (2017). Transaction Data for Mobile Banking and Internet Banking between 2010 and 2016. Retrieved September 25, 2017 from https://www2.bot.or.th/statistics/ReportPage.aspx?reportID=688&language=th.

Bank of Thailand. (2018). Number of consumers using the Promptpay service. Retrieved March 30, 2018 from https://www.facebook.com/bankofthailandofficial/posts/584259815256783:0.

Chaoprasert, Chaisomphol. (2006). Services Marketing. 7th ed. Bangkok: SE-ED.

Cronbach, L. J. (1974). Essentials of Psychological Testing. 3rd ed. New York: McGraw-Hill.

Daengsamut, Issaya. (2016). Behavior and Factors Affecting Investment for Retirement of Teachers at Assumption College Sriracha Changwat Chon Buri. Journal of Management Science Chiangrai Rajabhat University, 11(1), 111-131.

Ministry of Finance. (2017). National e-Payment Opening Doors to Thailand 4.0 and Digital Economy. Retrieved September 30, 2017 from https://www.epayment.go.th/home/app/home.

Nilkasem, Pakjira. (2015). Factor Affecting The Selection to Use Inlemet of Bangkok Bank Public Company Limited Among Consumers in Muang District Pathumthani Province. Independent Study (Master of Business Administration). Faculty of Business Administration, Bangkok University, Bangkok.

Klayjang, Noi. (2015). Factors Affecting Plastic Resin Purchasing Decision by Customers of Petroplus Chemical Company Limited Changwat Nakhon Pathom. Journal of Economics and Management Strategy, 2(1), 63-70.

Kotler, P. (2016). Marketing Management. 15th ed. India: Pearson Education.

Maunmhai, Supansa. (2016). Consumer Behavior and Factors Affecting the Decision on Financial Transactions Through KTB-NETBANK System in Si Racha Area Changwat Chonburi. Independent Study (Master of Economics). Faculty of Economics at Sriracha, Kasetsart University, Chonburi.

Palaboon, Pornchanok. (2017). Innovation and Technology Acceptance, Technology Usage, and Customer Behavior Affecting People’s Intention to Use PromptPay Financial Service of Thai Government. Independent Study (Master of Business Administration). Faculty of Business Administration, Bangkok University, Bangkok.

Phumdontree, Chawisa. (2017). Factors Affecting to Consumer Confidence in Promptpay Fund Transfer Service in the Bangkok Metropolitant Area. Independent Study (Master of Business Administration). Faculty of Commerce and Accountancy, Thammasat University, Bangkok.

Rattanakaikaew, Wandee. (2011). Buying Behavior on Facebook Social Network: Case Study Bangkok. Master Thesis. Faculty of Management Science, Silpakorn University, Bangkok.

Satawatin, Parama. (2003). Principles of Communication Arts. 10th ed. Bangkok: Rung Ruang Sarn Press Limited Partnership.

Sondee, Thanapob. (2015). Factors Affecting Undergraduate Admission to the Faculty of Science at Sriracha, Kasetsart University Sriracha Campus: A Case Study of Mathayom 6 Students in Amphoe Si Racha, Changwat Chon Buri. Journal of Economics and Management Strategy, 2(2), 59-64.

Tabdara, Aussanee. (2017). Factors Influencing The Decision on Prompt Pay Service of The Siam Commercial Bank Customers in Pattaya. Independent Study (Master of Economics). Faculty of Economics at Sriracha, Kasetsart University, Chonburi.

Venkatesh, V., Thong, J. Y.L. & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly, 36(1), 157-178.

Warui, N. (2014). Factors Influencing the Adoption of Internet Banking In Kenya: A Case of Imperial Bank. Project Report, United States International University. Retrieved March 30, 2018 from https://erepo.usiu.ac.ke/bitstream/handle/11732/86/NJAMBI.pdf?sequence=1.

Yamane, T. (1967). Statistics: An Introductory Analysis. 2nd ed. New York: Harper and Row.