A Development Project Of Ethical Practices Guideline On Broadcast Media

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ปีที่14ฉบับที่1-2562
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Published: Jun 2, 2019
Keywords:
Media Ethic Broadcast Media

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Nitta Roonkaseam
https://orcid.org/0000-0002-8631-5868
Preeya Sompuech
Sirimon Puengsangwal
Nisararat Wilailuk

Abstract

This research has as its objectives to develop an ethical practice guideline in news programs for mass media. The representatives from educational institutions, Mass media organizations / local media, Advertising Professional, Public relations, and marketing and civil society organizations comprised the research team and data collectors. The research tools included informal interviews, focus group, observation and the workshop. The research team conducted a synthesis of opinions and suggestions on dos and don’ts on news programs for broadcasting media. The ethical practice guideline such as the media must present the news with accurate information by carefully screening and scrutinizing before publishing to the public. The news is fair by placing it neutrally in all cases. Considering the principle of human rights. By honoring the news source. Respect human dignity Be careful of inappropriate audio and video presentations. The news program should offer news coverage for people with disabilities as well as local news.

Article Details

How to Cite
Roonkaseam, N., Sompuech, P., Puengsangwal, S., & Wilailuk, N. (2019). A Development Project Of Ethical Practices Guideline On Broadcast Media. Journal of Management Science Chiangrai Rajabhat University, 14(1), 201–220. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/122115
Issue
Vol. 14 No. 1 (2019): January - June 2019
Section
Research Articles

Views and opinions expressed in the journal do not necessarily reflect those of the editors.

Author Biographies

Nitta Roonkaseam

Ph.D. (Communication Arts) Chulalongkorn University, (2006). Currently a Assistant Professor
at Communication Arts Program, Faculty of Management Science, Phranakhon Rajabhat University.

Preeya Sompuech

Ph.D. (Educational Technology and Communications) Chulalongkorn University, (2013). Currently
a Lecturer at Communication Arts Faculty of Management Science, Phranakhon Rajabhat University.

Sirimon Puengsangwal

M.A. (Language and Communication) National Institute of Development Administration, (2011).
Currently a Lecturer at Communication Arts Faculty of Management Science, Phranakhon Rajabhat University.

Nisararat Wilailuk

M.A. (Communication Arts) Chulalongkorn University, (2012). Currently a Lecturer at Communication
Arts Program, Faculty of Management Science, Phranakhon Rajabhat University.

References

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