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The purpose of this study was to study fast food consumption behavior of teenage student in urban area, Chumphon province. The sample group were 188 students studying in Vocational Certificate 1-3 chosen by Probability sampling from 355 students in Vocational Certificate 1-3. The Tools of this study were Questionnaire and In-depth interview. The quantitative data was analyzed by using Statistic, Percentage, Mean, Standard Deviation, T-test, One-way ANOVA, Peason’s Correlation Coefficient.
The study results revealed that: Most of the sample were male, 16 years old, Vocational Certificate 1, They had nutritional status in general and they were received the expenditure from parents about 401 - 500 baht per week. Their parents had knowledge in high level . Value, and Western-style fast food consumption behavior in moderate level.
The different comparison found that nutrition status of the sample were the variables creating the significant difference in consumption behavior at p-value < 0.01 and there was no difference between other variables with Western-style fast food consumption behavior.
From Correlation Coefficient, the knowledge about Western-style fast food consumption, way of life about consumption and Western-style fast food consumption value significantly had the relation with Western-style fast food consumption behavior at p-value < 0.01.
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