Experiential tourism development at Watthana Nakhon District, Sa Kaeo Province

Authors

  • จุฑาธิปต์ จันทร์เอียด Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University
  • อังสุมาลิน จำนงชอบ Faculty of Environmental Culture and Ecotourism, Srinakharinwirot University
  • ณัฏฐพัชร มณีโรจน์ Faculty of Social Sciences, Srinakharinwirot University

Keywords:

Potential, tourism, experiential tourism

Abstract

The objectives of this study were to survey the experiential tourism potential and develop guidelines for the experiential tourism potential at Watthana Nakhon District, Sa Kaeo Province.  Twenty-three key informants were selected using purposive sampling and snowball sampling.  Data were collected through in-depth interviews and participant observations. SWOT analysis and content analysis were employed to analyze the data.  The study found that Watthana Nakhon has potential in tourism resources: natural resources, history, culture, tradition, and community way of life.  It also has facilities for experiential tourism.   Guidelines for experiential tourism consists of 7 aspects: tourist attractions, accessibility, accommodation, facilities, touristic activities, community participation, and management.

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Published

2018-12-30

How to Cite

จันทร์เอียด จ., จำนงชอบ อ., & มณีโรจน์ ณ. (2018). Experiential tourism development at Watthana Nakhon District, Sa Kaeo Province. Journal of Liberal Arts Prince of Songkla University, 10(2), 156–187. Retrieved from https://so03.tci-thaijo.org/index.php/journal-la/article/view/164080

Issue

Section

Research Articles