The Process of Driving the Development of Ethical Behavior with the Strategic Guidelines of the Five-Precept-Preserve-Village Project: A Case Study of Non Yang Village, Nadee Sub-District, Faorai District, Nong Khai Province

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Phrarajarattanarongkorn - Phrakrupalad Ketsada Mahapanyo Sanya Kenaphoom


This research aimed to 1) to study the driving process development of ethical behavior through strategic approaches five precepts observing village project, 2) to monitor and evaluate the application strategic approaches five precepts observing village project to concrete, driving the development of ethical behavior of people. The research is divided into 2 phases, phase 1 uses qualitative research, collect in-depth interviews with key informants of 19 person, phase 2 uses group discussion, with 14 experts  person, analysis the data using content context analysis techniques. The research results were found as phase 1 follows;

  1. the driving process is 1) the structure of the policy 2) the stakeholders 3) the response within the village 4) the strategy that is an important variable.

  2. strategic guidelines include 1) abbot's leadership 2) continuity of activities

3) participation in all sectors 4) art of persuasion 5) community expectations.

  1. The results of the analysis are 1) strengths 2) weaknesses 3) opportunities

4) obstacles, threats, threats, limitations.

The research results were found as phase 2 follows;

  1. monitoring and evaluation there is a positive moral behavior after participating in the project, namely 1) five dharma 2) four sublime states of mind 3) natthakondhamma.

  2. the following attitude: 1) being a center of operations 2) driving results 3) indicators of happiness of people who maintain the five precepts.

  3. strategies and trends for propelling the five precepts of five precepts observing village project, namely 1) current conditions 2) factors that cause failure 3) factors that make success 4) obstacles 5) strategies and trends to drive the five precepts of five precepts observing village project.


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