PURCHASE DECISION MAKING BEHAVEIOR OF EGG CONSUMERS IN MUANGPHAN MUNICIPALITY

Abstract

            The purposes of this study were to study the decision making behavior of egg consumers in Muangphan municipality and to study the relation between decision making behaviors and demographic characteristics. Samples of 364 cases were drawn from people who stay in Muangphan municipality on June 30, 2017 and questionnaire was the tool of studying. The results of study were as follows: the decision making behaviors found that consumers bought to cook in their home 97.3%, bought when there was no more egg 44.5% and when there were a few eggs 37.4%, decided by themselves 77.2%, used egg quality factor to make decision 66.2%, bought eggs No. 0-1 53.6%, bought 81-90 baht per 30 eggs package 41.2% and 91-100 baht each 25.8%, bought 11-30 eggs in each time 57.7%, bought in convenient place 42.9% and the same place 34.9%, bought in market 44.2% and in egg shop 31.6%, bought after 3 p.m. 60.7%. For the relation between decision making behaviors and demographic characteristics found that (1) gender was not relate to the cause of buying, and the time of decision making (2) age was not relate to the cause of buying (3) occupation was relate to every decision making behavior factors (4) education was not relate to the time of decision marking and the kind of eggs (5) revenue was not relate to time of decision making and the time of buying