FACTORS AFFECTING TO THE IMAGE OF PHRA NAKHON SI AYUTTHAYA PROVINCIAL POLICE FACTORS AFFECTING TO THE IMAGE OF PHRA NAKHON SI AYUTTHAYA PROVINCIAL POLICE

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กษิดิศ เทียกสีบุญ

Abstract

This research aimed to study the factors affecting to the image of Phra Nakhon Si Ayutthaya Provincial Police. Sample group was 400 people who lived in the in-charge area of Phra Nakhon Si Ayutthaya Provincial Police. Questionnaire was used to collect data while statistics which were percentage, mean, standard deviation, and Multiple Regression Analysis were applied to analyzed collected data. Findings illustrated that the overall quality of service and the innovation were in high level. Hypothesis test showed that quality of service comprised of services providing at the station, criminal justice facilitation, crime prevention and suppression, and traffic factor affecting the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. Furthermore, the four variables explained the image of Phra Nakhon Si Ayutthaya Provincial Police at 62% (R2=0.62). Innovation factor that consisted of service innovation, process innovation, and management innovation had effects on the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. Moreover, the three variables described the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. at 59% (R2=0.59).

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บทความวิจัย (Research Articles)