STRATEGIC TRANSFORMATIONAL MANAGEMENT CAPABILITY AND FIRM SUSTAINABILITY: AN EMPIRICAL STUDY OF ELECTRONIC AND ELECTRICAL APPLIANCE BUSINESSES IN THAILAND

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siriwong earsakul

Abstract

Businesses and economic environments are considered to have high competition, therefore firms have to create the way to drive their businesses through transformational management. The objective of this research was to investigate the influence of proactive operational planning competency, flexible organization structure focus, modern management innovation capability, dynamic business strategy application, and managerial technological implementation orientation on valuable practice improvement and new process development. The data was collected from the mailed questionnaire of 167 electronic and electrical appliance businesses in Thailand. The response rate was 26.17%. The results of the Ordinary Least Squares (OLS) regression analysis revealed that managerial technological implementation orientation had the most significant impact on the valuable practice improvement and the new process development. Moreover, dynamic business strategy application had the most significant impact on the new process development. This research may be useful for scholars, managing directors and partners, and also those who would like to succeed in formulating firm’s policies.

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บทความวิจัย (Research Articles)

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