Strategic Organizational Innovation Capability and Sustainable Competitiveness: Evidence from Packaging Businesses in Thailand

Authors

  • ํYupaporn Chaisena Mahasarakham University
  • Sutana Boonlua Mahasarakham University
  • Nitiphong Songsrirote Mahasarakham University

Keywords:

Strategic Organizational Innovation Capability; Packaging Businesses; Thailand

Abstract

Organizational innovation has been considered as an important capability which influences on organizational competitiveness. The purpose of this research was to investigate the relationships among strategic organizational innovation capability and sustainable competitiveness. The data were gathered towards the mailed questionnaire from 228 packaging businesses in Thailand. The results of the Ordinary Least Squares (OLS) regression analysis revealed that strategic organizational innovation capability had the positive effect on new product development, continuous organizational improvement and sustainable competitiveness. The results provided the deeper understanding of the role of strategic innovation capabilities for organizations. This study also offered the suggestions for the future research

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Published

2019-06-26

How to Cite

Chaisena ํ., Boonlua, S., & Songsrirote, N. (2019). Strategic Organizational Innovation Capability and Sustainable Competitiveness: Evidence from Packaging Businesses in Thailand. Journal of MCU Social Science Review, 8(2), 206–222. Retrieved from https://so03.tci-thaijo.org/index.php/jssr/article/view/173560