Strategic Organizational Innovation Capability and Sustainable Competitiveness: Evidence from Packaging Businesses in Thailand

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yupaporn chaisena

Abstract

Organizational innovation has been considered as an important capability which influences on organizational competitiveness. The purpose of this research was to investigate the relationships among strategic organizational innovation capability and sustainable competitiveness. The data were gathered towards the mailed questionnaire from 228 packaging businesses in Thailand. The results of the Ordinary Least Squares (OLS) regression analysis revealed that strategic organizational innovation capability had the positive effect on new product development, continuous organizational improvement and sustainable competitiveness. The results provided the deeper understanding of the role of strategic innovation capabilities for organizations. This study also offered the suggestions for the future research

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บทความวิจัย (Research Articles)

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