The Analysis of Factors Influencing Tourist Behaviors of Thai Tourists : A Case Study of Bang Pa – In Palace, Phranakhon Si Ayutthaya Province.

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อัจฉรา หล่อตระกูล

Abstract

This research has objective to study 1. The level of Factors Influencing Tourist Behaviors of Thai Tourists 2. The causal structural relationship of Factors Influencing Tourist Behaviors of Thai Tourists. The methodology of this research was quantitative method. By collecting data with questionnaires from 450 samples who were Thai Tourists and analyzed data by using descriptive and inferential statistics. The research findings: 1. The level of Factors Influencing Tourist Behaviors of Thai Tourists were in much level 2. The confirmatory factor analysis of Factors Influencing Tourist Behaviors of Thai Tourists indicators found that all indicators had relationship and statistical significant. The factors had related each other and could analyze with elements. The analysis resulted in the model was compatible with data. The tourist factors would influence on domicile, occupation, income, hospitality, motivate, accessibility, gender, attractive and amenity respectively.

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บทความวิจัย (Research Articles)

References

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