ผลกระทบของการบริหารความขัดแย้งทางการตลาดที่มีต่อผลการดำเนินงานของธุรกิจโรงแรมในเขตภาคตะวันออก The Effect of Marketing Conflict Administration on Work Performance Outcomes of Hotel Businesses in Eastern Region

Abstract

The purposes of this study was to study marketing conflict administration that influenced work performance outcomes of hotel business in the Eastern Region. The data were collected from 108 administrators in the hotel business marketing departments by using stratified random sampling technique. The instrument for collecting the data was the questionnaire. The statistics applied for data analyzing included the rithmetic men, standard deviation analysis, and multiple correlation analysis. The findings revealed that the marketing conflict administration was positively correlated to the effect with work performance outcomes including the supported correlation, goods brand co-development, and information exchanges.