การจัดการความรู้เพื่อสร้างคุณค่าและมูลค่าเพิ่มแก่ผลิตภัณฑ์ชุมชนสำหรับวิสาหกิจชุมชน Knowledge management for creating value and value for community products for community enterprises

Main Article Content

เบญจวรรณ ใสหวาน ประกอบ ใจมั่น กิตติกร สุนทรานุรักษ์

Abstract

             The purposes of this study are to manage the knowledge regarding creating value-added products for community enterprise, to learn knowledge management of creating value-added products, and to assess the community enterprise’s satisfaction and opinions. This study was both quantitative research and qualitative research. The participants were 25 people selected from enterprise members. The instruments used were data analysis, a questionnaire, satisfaction and opinion forms. The data was analyzed by percentage, mean (x̅), standard deviation (S.D.), T-test, and Effectiveness Index (E.I.)


             The research results were as follows:


             The knowledge management of value-added products creation comprised of knowledge of creating value-added products for community enterprises which consisted of 6 issues; customer requirements; creating product characteristics; advantages or disparities; benefits; impression; feelings of worth, and value-added creation for community products consisting of 6 issues; raw material management; product transformation; packing; special features; product storage; distribution of finished goods to consumers in the form of documents and electronic books (E-Book). The quality assessment result which was assessed by the experts indicated that a very good level and efficiency higher than the specified criteria 75/75 when used to assess knowledge additional community-based knowledge management and value added has to learn that after learning increases significantly statistical at the level of 05. As the members of the community had the most knowledge management skills. The satisfaction of the community members were at the highest level and the evaluation of those who involved in the knowledge management to value-added creation showed that they strongly agree with the knowledge management for community enterprise’s value-added products

Article Details

Section
บทความวิจัย

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