Main Article Content
In the twenty first century, there is a big leap in technology, economic, social, culture and healthcare. Because of the advanced technology led the clients easily access to medical information and healthcare services and also led to the higher expectations in medical and nursing services. This is the most challenge in nursing services for adaptation, and improvement. Including of making their own brands to meet their needs and expectations of the customers in the twenty first century.
This article introduce to nursing brands in the twenty first century that consists of nursing brands in the twenty first century and trending in health care of the customers. Determination and development performance in nursing that consists of development in knowledge, skills of alternative medicine, understanding in cultural diversity, development in foreign language for alternative or complementary care, and skill of internet technology in nursing. All of these can lead Thai nurses for making their own brands and maintain identity and strengthen in nursing profession. Including presentation of the development sample of these potency in Bachelor of Nursing Science of McCormick Faculty of Nursing, Payap university.
2. Namfon, N. Identity of nursing profession. Songkhla: Prince of Songkla University; 1995. Thai.
3. Sanguansiritham U. Building a service brand. Chaingmai: Chotana print; 2007. Thai.
4. Tangcharoensathien V, Witthayapipopsakul W, Panichkriangkrai W, Patcharanarumol W, Mills A. Health systems development in Thailand: A solid platform for successful implementation of universal health coverage. Lancet. 2018; 391(10126): 1205-23.
5. Kaewtem Y. Legal liabilities and considerations in clinical supervision of student nurses. Thai J Nurs Council. 2013; 28(3): 5-18. Thai.
6. Chaipranee W. Creative brand: Bangkok: Matichon; 2005. Thai.
7. SMEs go on line: What’s brand? [homepage on the Internet]. Bangkok: Rajamangala Thanyaburi university of technology 2017 [updated 25 Oct 2017; cited 2019 Aug 14]. Available from: https://www.smego.rmutt.ac.th/ 2017/10/25/brand Thai.
8. Akkadechanunt, T. Nurses’ competency and public healthcare innovations in Thailand 4.0 Era. Thai J Nurs Council. 2019; 34(1): 5-13. Thai.
9. Sripen, L. Kusom W. The influence of socio-cultural factors, population, health problems and disaster on nursing profession. In: Kosom W, editor. Trends & issue of nursing profession. 2nd ed. Bangkok: Sahapracha phanid; 2010. Thai.
10. Pragodpol P. Nurse case manager for chronic disease. J Phrapokklao Nurs College. 2017; 28(1): 112-21. Thai.
11. Thailand nursing and midwifery council. Second national nursing and midwifery development plan (2007-2016). Bangkok: Siriyod printing; 2010. Thai.
12. World Health Organization. WHO: Traditional medicine strategy 2014-2023. Geneva: World Health Organization; 2013.
13. Studer HP, Busato A. Comparison of Swiss basic health insurance costs of complementary and conventional medicine. Forsch Komple med. 2011; 18(6): 315-20.
14. Prasittivatechakool A. Alternative health and perspective to select without overlook. J Royal Thai Army Nurses. 2014; 15(3): 38-43. Thai.
15. Kasikam P. Educational project for developing alternative health science policies: For holistic health care goals. Nonthaburi: Office of policy and planning, Ministry of Public Health; 2009. Thai.
16. Metcalfe A, Williams J, McChesney J, Patten SB, Jetté N. Use of complementary and alternative medicine by those with a chronic disease and the general population-results of a national population based survey. BMC Complement Altern Med. 2010; 10:58. doi:10.1186/1472-6882-10-58.
17. Chirerer P, Aupraj P. Situation, behavior of using alternative medicine of Thai people. Nonthaburi: Office of Health Information System; 2009. Thai.
18. Nigel W Crawford, Domenic R Cincotta, Alissa Lim and Colin VE Powell. A cross-sectional survey of complementary and alternative medicine use by children and adolescents attending the University Hospital of Wales. BMC Complement Altern Med. 2006; 6: 16.
19. Faculty of McCormick nursing, Payap university. Bachelor of Nursing Science Program (revised 2017). Chiang Mai: Faculty of McCormick Nursing Science, 2018. Thai.
20. Faculty of nursing, Prince of Songkla university. (2018). Bachelor of Nursing Science Program (revised 2017). Retrived from https://www.nur.psu.ac.th/nur/file_courses/bachelor1_edit06012561_2559.pdf. Thai.
21. Faculty of nursing Srinakharinwirot university. (2018). Bachelor of Nursing Science Program (revised 2016). Retrived from http://nurse.swu.ac.th/nurse2559/academic/file/pdf. Thai.
22. Sensai S, Wisesrith W. Working experiences in the United States of America of Thai nurses. Kuakarun J Nurs. 2014; 21(2): 66-81. Thai.
23. Chulalongkorn University Intellectual Property Institute Technology and industry. The report analyzes industry trends and technologies.Comprehensive medical industry Bangkok: Chulalongkorn University, 2018. Thai.
24. Turner K, Boonprasithi T, Pinyomit S. Effects of an integrating academic service project into English course for nursing students. JNAE. 2010; 3(2): 28-43. Thai.
25. Chawaphanth S, LeSeure P, Jantaramano S, Thana K. The readiness of Thai nurses towards the Asean economic community. J Boromarajonani College of Nurs, Bangkok. 2016; 32(2), 29-42. Thai.
26. Kunlaka S, Purivittayatheera K. Developing English Competency in Nursing Students. Rama Nurs J. 2016; 22(2): 123-133. Thai.
27. Boromarajonnani college of nursing Suratthani. The results of an assessment of teaching basic academic English courses B.E. 2013. Suratthani: Boromarajonnani College of Nursing Suratthani; 2013. Thai.
28. Wiriyachitra A. Looking back and moving forward of English learning. Bangkok: S. AsiaPress, 2012. Thai
29. LeSeure P, Thammajinda O. The Evaluation of the English for Nursing Profession Course (SN 292) At McCormick Faculty of Nursing, Payap University Using CIPP Model. Songklanagarind J Nursing. 2014; 36(2): 47-64. Thai.
30. Anupunpisit V, Suwandee S, Wetcharungsri P, Sukjaroen P. Foresight of Thai nurses in ASEAN economic community. JOPN. 2016; 8(2): 119-128. Thai.
31. Wittayasuporn, J. Thai nurse in AEC: Challenges waiting for the future [Internet]. Bangkok: Ramathibodi school of nursing, Mahidol university; 2018 [cited 2019 Aug 4]. Available from: https://med.mahidol. ac.th/nursing/th/ Event/ news/11202014-0900-th Thai.
32. Rosales, R. A., Labrague, L. J., & Rosales, G. L. Nurses’ job satisfaction and burnout: Is there a connection? Intern J Advan Nurs Stud. 2013; 2(1): 1-10.
33. McGonigle D, Mastrain K. Introduction to information, information science, and information systems. In McGonigle, D. & Mastrain, K. (eds), Nursing informatics and the foundations of knowledge, (3rd ed. pp.19-31). Jones & Barlett Learning, Burlington, Massachusetts; 2015.
34. Wonganantnont P. Nursing Informatics. J Royal Thai Army Nurses. 2016; 8(2): 119-128. Thai.
35. Weaver C, Delaney CW, Weber P, Carr RL. Nursing and informatics for the twenty-first century: An international
look at practice, education and EHR trends. Chicago, IL: CRC press, 2010.
36. ten Hoeve Y, Jansen G, Roodbol P. The nursing profession: Public image, self-concept and professional identity. J Adv Nurs. 2014; 70(2): 295-309.
37. Panich W. Teacher for student: Flipped classroom. 2nd ed. Bangkok: The Siam Commercial Foundation; 2013. Thai.
38. Somsap Y, Lertpaiboon, J. Health promoting experiences of female teenagers with yoga. Thai J Nurs Council. 2009; 24(4): 83-94. Thai.
39. Varee A, Wuddhipreecha N. Enhancing Self-care of Elderly by Using Herbs at Ban Tha Kam, Mae Hia, Muang, Chiang Mai Province. Nurs J. 2018; 45(2): 61-72. Thai.