Guidelines on Buddhist Tourism Development in Songkhla Province

Main Article Content

Bussagone Tavonprasith

Abstract

This research aimed 1) to study the Buddhist tourism model,
2) to study personal factors related to Buddhist tourism model, and 3)
to study the needs of Buddhist tourism development in Songkhla province.


There were 400 samples collected from tourists visiting Buddhist sites
in Songkhla province. The statistics used for data analysis were
Frequency, Percentage, Mean, Standard Deviation, Chi-square, and
One-Way ANOVA. The study indicated that the reason of traveling was
mainly for leisure and temple visit. Most of them came with family
and relatives. There mostly used personal cars for travelling. The
relatives or friends who persuaded the sites were main public
relations channel. Factors related to the Buddhist tourism model at
0.05 significant level were age, education, marital status, occupation,
number of family members, income and expenditure per month, and
birth of places. The level of Buddhist tourism development needs in
all three aspects: attractiveness, accommodation facility, and
management of the Buddhist tourism sites were at moderate level.
The personal factors related to the Buddhist tourism development
needs were various aspects, such as marital status, occupation,
number of family members, income and expenditure per month. As a
whole, there are only two factors: the occupation and the number of
family members, related to need of Buddhist tourism development.

Keywords

Article Details

Section
บทความวิจัย (Research Articles)
Author Biography

Bussagone Tavonprasith, Thaksin University

Assistant Professor,  Faculty of Economics and Business Administration Thaksin University 

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