Main Article Content
This research aimed 1) to study the Buddhist tourism model,
2) to study personal factors related to Buddhist tourism model, and 3)
to study the needs of Buddhist tourism development in Songkhla province.
There were 400 samples collected from tourists visiting Buddhist sites
in Songkhla province. The statistics used for data analysis were
Frequency, Percentage, Mean, Standard Deviation, Chi-square, and
One-Way ANOVA. The study indicated that the reason of traveling was
mainly for leisure and temple visit. Most of them came with family
and relatives. There mostly used personal cars for travelling. The
relatives or friends who persuaded the sites were main public
relations channel. Factors related to the Buddhist tourism model at
0.05 significant level were age, education, marital status, occupation,
number of family members, income and expenditure per month, and
birth of places. The level of Buddhist tourism development needs in
all three aspects: attractiveness, accommodation facility, and
management of the Buddhist tourism sites were at moderate level.
The personal factors related to the Buddhist tourism development
needs were various aspects, such as marital status, occupation,
number of family members, income and expenditure per month. As a
whole, there are only two factors: the occupation and the number of
family members, related to need of Buddhist tourism development.
Statistic of tourists. Retrieved July 6, 2018. From
e=index. (In Thai)
 Dechasuruckchon, K. (2009). Behaviors and Attitudes of Foreign
Free Independent Tourists toward Traveling at the Wat
Phra Chetipon (Wet Pho) in Bangkok. M.B.A. (Marketing).
Srinakarinwirot University, Bangkok. (In Thai)
 Juansang, C. (2009). The Behavior and Satisfaction of Tourist
affected to the Salutation 9 Temples in Phranakhon Si
Ayutthaya Province. M.B.A. in General Management. Phranakhon
Si Ayutthaya Rajaphat University. Phranakhon Si Ayutthaya.
 Sawangkhan, R. (2008). The Factors affecting the Tourists’ Decision
and Satisfaction levels on Visiting Wat Chaiya Worawihan
in Ang Thong Province. M.B.A. in General Management.
Phranakhon Si Ayutthaya Rajaphat University. Phranakhon
Si Ayutthaya. (In Thai)
 Boonyam, O. (2006). The Study of Opinions about Visiting the Wat
Phra Sri Sanphet, Phranakhon Si Ayutthaya Province. M.A.
in Business Economics. National Institution of Development
Administration (NIDA). Bangkok. (In Thai)
 Ministry of Tourism and Sports, Department of Tourism. (2007). A
Guide to Evaluating Quality Standards of Culture
Attraction Tourism. Bangkok. (In Thai)
 Mattra, C. (2016). The Promotion Guideline for Buddhist Tourism in
Phra That Na Dun, Na Dun District, Maha Sarakham
Province. M.A. in Tourism and Hotel Management.
Mahasarakham University, Mahasarakham. (In Thai)