Innovative Model Relationship Management Between Business and Public for Creative Economy Case Study: Information Technology and Communication Business

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ลักษมี ทุ่งหว้า อมร ถุงสุวรรณ พอจิต วรรณวัต


The objectives of the study were to (1)Study the current situation and trends in the relationship management between business and public for creative economy, and (2) To offer the innovative model to manage the relationship management between business and public for creative economy. This research is a qualitative study using document research and In-depth

interview. The samples were middle and top level executive 17 experts from the business and public sectors that involve in information technology and communication, using purposive sampling method.

The results of this research found that;

1. The current situation and trends in the relationship management between business and the public for creative economy are performed under relevant laws. Most businesses focus on developing broadband technology in digital power technology in the digital age has already happened and will happen in the future. Technology 5G for mobile broadband Internet services, Internet of Things technology services Over-the-Top Big Data and Data Analytic and Cloud Infrastructure as a Service technology, including the use of new technologies as a way to get transmitting high-speed Internet is constantly evolving. These are the technology used to create the relationship.

2. The research findings indicated that relationship management between business and public consists of (1) trust (2) human resource development. (3) technology management, and (4) empathy.


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Research Article


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