Innovative Enterprise Development Model for Petrochemical Industry, PTT Public Company Limited’s Subsidiaries

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เทียนชัย อร่ามหยก กัญญามน อินหว่าง

Abstract

The objectives of the research are as follows. (1) To study the characteristics of innovative organizational management, and innovative organization development for the petrochemical industry under PTT Public Company Limited. (2) To study innovative organizational management factors that affect the development of innovative organizations for the petrochemical industry, PTT Public Company Limited’s subsidiaries. (3)To study the factors of innovative organizational management, and development of innovative organizations that affect the nature of innovative organizations for the petrochemical industry, PTT Public Company Limited’s subsidiaries. (4) To find out the innovative organizational model for the petrochemical industry subsidiaries, PTT Public Company Limited.


This research is a mixed research between quantitative research and qualitative where quantitative data collected by a questionnaire from a sample size of 400 people, and qualitative data from a sample of 16 persons with in-depth interviews middle managers or higher in the petrochemical industry group company, PTT public company limited.


The results of the research show that the innovative organizational model for the petrochemical industry under the PTT Public Company Limited. consists of three major elements follows; Element 1, Innovative Organizational Management. Element 2, Development of Innovative Organization. Element 3 Characteristics of Innovative Organization. And the results of multiple regression analysis, It was found that the factor of the innovation development process had the greatest influence on the development of innovative organizations and the nature of innovative organizations. The results also show that the new product development variable has the greatest influence on the nature of innovative organizations.

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