INTENTION TO USE PROMPTPAY FINANCIAL SERVICE OF CONSUMERS IN BANGKOK

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ปิยนุช พละเยี่ยม ชลิตา ศรีนวล

Abstract

          The purpose of this research is to study and compare the degree of intention to use PromptPay financialservice of consumers in Bangkok and this study was to examine factors that effect to use the PromptPay financialservice of the consumers in Bangkok. In this study, the multi-stage sampling method was employed, and the consumers who aged 18 years old and over were sampled. Data were collected from 385 consumers by using questionnaires. Descriptive statistics and multiple regression analysis were used for data analysis.


           Findings presented that the consumers in Bangkok have moderately understanding about the PromptPay financialservice and the attitude of the consumers on the benefitof using the PromptPay financialservice is in totally agreed level, and the attitude on the convenience to use the PromptPay financialservice and the reliability to the PromptPay system is in agreed level. Results of hypothesis testing from multiple regression analysis, it is revealed that the benefitsof using PromptPay financialservice, the convenience to use PromptPay financialservice, and the reliability to the PromptPay system affected the intention to use PromptPay fnancial service in the significantlevel of 0.05. The understanding of PromptPay financialservice statistically insignificantaffected the intention to use PromptPay.

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How to Cite
พละเยี่ยมป., & ศรีนวลช. (2018). INTENTION TO USE PROMPTPAY FINANCIAL SERVICE OF CONSUMERS IN BANGKOK. Panyapiwat Journal, 10(3), 154-163. Retrieved from https://www.tci-thaijo.org/index.php/pimjournal/article/view/162377
Section
Research Article