A CAUSAL MODEL OF FACTORS INFLUENCING FIRM SUCCESS OF HOTEL BUSINESSES IN THAILAND

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วศิน เพชรพงศ์พันธ์

Abstract

         The objectives of this research were to analyze the relationships of causal factors including: 1) to study the causal effects of transformational leadership, learning culture and competitive capability on the firm’s success; 2) to study the causal effects of transformational leadership and
learning culture on competitive capability; and 3) to investigate the congruence of the causal model of factors influencing the success of hotel business in Thailand. The samples were 311 hotel business organizations in Thailand. The employed research instrument was a questionnaire with
factor loadings between .861–.938 and Cronbach alpha between .869–.936. Structural equation modeling was used to analyze this data.
         The results show that 1) competitive capability have a direct effect on the firm’s success, while transformational leadership and learning culture do not have direct effect on the firm’s success but have indirect effects on the firm’s success through competitive capability; 2) transformational leadership and learning culture have direct effects on competitive capability; as for the causal relationship model, results of data analysis show that the model has goodness-of-fit with the empirical data (χ2/df = 1.46, p = .053, CFI = .995, TLI = .993, RMSEA = .033, SRMR = .014).

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How to Cite
เพชรพงศ์พันธ์ว. (2019). A CAUSAL MODEL OF FACTORS INFLUENCING FIRM SUCCESS OF HOTEL BUSINESSES IN THAILAND. Panyapiwat Journal, 11(1), 29-39. Retrieved from https://www.tci-thaijo.org/index.php/pimjournal/article/view/185354
Section
Research Article

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