Main Article Content
This research focused on new media coverage of PM2.5 to analyze the interweaving and competition of media power. News framing theory and the empirical method were adopted to analyze the contents of Xinhua Net, The Paper.cn, and China Science and Technology Network
reported from June 1, 2016 to June 1, 2018. Firstly, the differences and changes of PM2.5 issue were analyzed from the theme frame. Xinhua Net’s reports mainly focused on Institution Theme, The Paper.cn focused on Event Theme, and China Science and Technology Network evenly
distributed about themes. Secondly, the leader in PM2.5 news frame was analyzed from information sources. Government officials were the main frame definers, and held the power of information dissemination. Thirdly, the study found significant differences in media discourse. Xinhua Net’s
frame emphasized National Policies and resorted to Administration. Both The Paper.cn and China Science and Technology Network reflected The Daily Life of Public and resorted to Science and Technology Governance. Finally, the analysis of frame leading, resonance and diffusion process
was carried out. The three websites followed peak-valley pattern. When the topic of PM2.5 went to the peak, they chose the relatively close reporting frame and cited the similar information sources, so as to increase the number of reports and present a peak. In the construction of PM2.5
news frame, Xinhua Net was the leader and definition provider. The Paper.cn played an important role in promoting media interaction and the resonance and diffusion of the frame, while China Science and Technology Network was in the process of follow-up on news presentation.
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