FACTORS INFLUENCING OF TRANSPORTATION FIRMS SELECTION OF THAI ORNAMENTAL FISH EXPORTERS

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ศิริอร สนองค์

Abstract

        This research aimed to study and compare the importance levels of factors influencing the selection of transportation firms for Thai ornamental fish exporters, as classified by company background. The survey research methodology was used. The research sample consisted of
66 Thai ornamental fish exporting companies in Bangkok and Nakhon Pathom, obtained by simple random sampling. The sample size was determined based on Krejcie and Morgan’s Sample Size Table. The research instrument was a questionnaire and the data was analyzed using the frequency, percentage, mean, standard deviation, one-way ANOVA, Scheffé’s LSD test and content analysis. The factors to be studied were 1) speed, 2) safety, 3) convenience, 4) reliability and punctuality, 5) finance, 6) personnel affecting the characteristics of ornamental fish exporters, i.e. registered capital, period of operation, and frequency per month of service usage.
         The results showed that Thai ornamental fish exporters gave the highest importance level to the financial factor of transportation firms in terms of appropriate transportation cost, followed by the factors of speed, safety, convenience, reliability and punctuality, and personnel,
all of which were rated at the high level. As for comparison of levels of importance as classified by company background, it was found that Thai ornamental fish exporters with different registered capitals, periods of operation, and frequency per month of service usage differed significantly at
the .05 level of significance in their selection of factors of transportation firms.

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Article Details

How to Cite
สนองค์ศ. (2019). FACTORS INFLUENCING OF TRANSPORTATION FIRMS SELECTION OF THAI ORNAMENTAL FISH EXPORTERS. Panyapiwat Journal, 11(1), 79-90. Retrieved from https://www.tci-thaijo.org/index.php/pimjournal/article/view/185711
Section
Research Article

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