THE CAUSAL RELATIONSHIP OF EFFECTIVENESS IN INFORMATION AND COMMUNICATION TECHNOLOGY UTILIZATION OF RAJABHAT UNIVERSITY LECTURERS IN NORTHERN REGION

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สุธีรา ทิพย์วิวัฒน์พจนา นันทะ บุตรน้อย

Abstract

     The purposes of this research were to develop and verify a causal relationship model of effectiveness in information and communication technology utilization of Rajabhat University
lecturers in the Northern Region. The research sample consisted of 324 lecturers of Rajabhat Universities in the Northern Region. The research tool was a questionnaire with reliability coefficient of 0.95. Data were analyzed using descriptive statistics and analysis of the causal relationship model based on structural equation modeling.


     Research results could be concluded as follows: The developed causal relationship model was consistent with empirical data as shown by the statistical values: χ2 = 10.801, df = 9,
p = .290, χ2/df = 1.200, GFI = .992, and RMSEA = .025 Resources management, communications and supporting activities, and executive leadership had direct effects on the effectiveness of information and communication technology utilization, with significant path coefficients of 0.63,0.20, and 0.12, respectively. Measurement and evaluation, organizational culture, and executive leadership had indirect effects on the effectiveness of information and communication technology utilization, with significant path coefficients of 0.53, 0.10, and 0.34, respectively.

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How to Cite
ทิพย์วิวัฒน์พจนาส., & บุตรน้อยน. (2019). THE CAUSAL RELATIONSHIP OF EFFECTIVENESS IN INFORMATION AND COMMUNICATION TECHNOLOGY UTILIZATION OF RAJABHAT UNIVERSITY LECTURERS IN NORTHERN REGION. Panyapiwat Journal, 11(2), 85-96. Retrieved from https://www.tci-thaijo.org/index.php/pimjournal/article/view/207329
Section
Research Article

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