Main Article Content
This study has the purposes to compare the differences of personal factors in terms of satisfaction with elements of tourist attractions and to compare the differences of consumer
behaviors in terms of satisfaction with elements of tourist attractions. A questionnaire with reliability coefficient of 0.813 was employed to collect data from 400 tourists who came to visit
tourist attractions in Bang Rak district of Bangkok Metropolis. Statistics employed for data analysis were the independent t-test, one-way ANOVA, and LSD pairwise comparison method. The .05 level of statistical significance was pre-determined for hypothesis testing.
The study found that most of the respondents were females, aged 15–23 years; most of them were unmarried/divorced; most of them were unemployed (house husband/housewife/
student) and had an average monthly income of less than 10,000 baht. They came with friends by personal cars and personal motorcycles. Their main purpose for the visit was to use services on food & beverage in some food shops. The favorite tourist attraction for most of them was the Sri Maha Uma Devi Temple (Wat Khaek). Most of them would like to engage in activities to make merits and pay respect to the sacred images. Most of them came to visit during Saturdays-Sundays. They knew about tourist attractions via social media and advertising media. They were satisfied with the elements and the attractiveness of tourist satisfactions at the highest level, followed by their satisfaction with the access to the tourist attractions which was at the high level; while their satisfaction with the facilities of the tourist attractions was lowest but still at the high level. As for development of the tourist attractions, the focus should be on public relations campaigns and on organizing activities on holidays.
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