Main Article Content
The key to the sustainable development of China’s private colleges and universities in the market-oriented competition was the improvement of the overall teaching level of instructors, which was closely linked to the professional development of instructors. Compared with public college instructors, instructors from private colleges and universities had institutional disadvantages, which also provide facilities and possibilities for institutional innovation in instructors’ incentive mechanism of private colleges and universities. A survey of fve private universities in China shows that the professional development needs of instructors in private universities include four dimensions: material needs, spiritual needs, environmental needs, and symbolic needs, and these needs were uneven at different stages of instructors’ professional development.
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