ESSENTIAL ELEMENTS OF AN INTEGRATED MANAGEMENT MODEL FOR DAY SPAS IN THAILAND

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เผยแพร่แล้ว: เม.ย. 1, 2015

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Pornphen Lalitnuntikul
Kassara Sukpatch

บทคัดย่อ

 This study was conducted with the aim of identifying elements which are essential for the management of day spas in Thailand and in line with sustainable tourism, in order to create an integrated management model. A sample population of 400 customers of Thai day spas was surveyed regarding product management, quality management, human resource management, supply chain management, and sales and marketing. Data resulting from the survey was processed for descriptive statistics including frequencies, percentages, mean, and standard deviations. It was found that the respondents agreed that all studied elements were important, however, marketing (x̄ 4.07), quality management (x̄ 3.93), and supply chain management (x̄ 3.90) were considered most crucial. In the area of quality management, security for both customers and staff was found to be of particular concern, while customers considered environmental conservation to be the most important element of supply chain management. 

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ปีที่ 7 ฉบับที่ 1 (2015): มกราคม-เมษายน
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บทความวิจัย

“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”

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