信任与交易成本的关系-以侨批为例

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Dehua Xi
Zhimin Tang

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           侨批,专指海外华人寄与家乡亲人,连带家书或简单附言的汇款凭证,盛行于1820-1970年间。在文献中首次将交易成本理论引入侨批研究。通过研究第一手资料提出了用交易成本理论分析侨批运作的理论框架。指出:交易成本存在于并影响侨批的运作过程,信任是影响交易成本的重要因素,信任中介制度因素对交易成本的影响,信任与交易成本的关系受到环境不确定性的调节。通过案例分析结论验证研究命题。这个理论框架丰富了交易成本的相关文献。也填补了侨批相关领域的文献空白。并对认识海外华人的商务行为有一定的历史意义和现实价值。

 

          Overseas Remittance or Qiaopi, refers to remittance together with a letter by overseas Chinese to their relatives in the hometown which existed from the 1820’s to 1970’s. This research is the first one in the literature to study this historical phenomenon through the looking glass of the transaction cost theory in management. Through to content analysis with firsthand experience in Qiaopi, this research proposes a theoretical framework to describe the transaction cost in the operation of Qiaopi. It suggests that transaction cost exists and affects the operation of Qiaopi. Trust is an important independent variable for transaction cost. It also mediates the impacts of institution on transaction cost. The impact of trust on transaction cost is also moderated by environment uncertainty. This theoretical framework enriches the literature of transaction cost. It also contributes to the understanding on behaviors of overseas Chinese. 

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