การศึกษาความพึงพอใจของลูกค้าที่มีต่อการใช้บริการของคลินิกเสริมความงามในเขตเทศบาลเมืองน่าน จังหวัดน่าน

Abstract

This research aims to study the customer’s satisfaction towards the service of beauty clinic in Muang District, Nan by using 222 questionnaires. The findings are as follows.

Most of the population is female, aged 26-32 years old and single. Most of them visit Mormuanchon (MMC) clinic. The purpose is to treat acne and melisma. The reason to visit the clinic is having problem about acne, melisma and freckles. The service satisfaction level towards the products is very good because the clinic is safe and is in a good standard. The service satisfaction level towards the product is good. The service satisfaction level towards the price is very good. The service satisfaction level towards the promotion is very good. The service satisfaction level towards the personnel is very good. The service satisfaction level towards the service process is very good. The service satisfaction level towards the physical characteristics is very good.